| Time |
Topic |
Speaker |
|
8:00AM
|
Registration
|
|
|
9:00AM
|
Opening Remarks & Release of 'State of Content Marketing in India Report 2019'
This report is a joint initiative by CMS Asia & Agency Reporter
|
|
|
9:15AM
|
First Keynote Address
Content Marketing dynamics in a large organization - How to manage stakeholders?
|
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|
9:40AM
|
How Mobile “Off-Screen” Experiences in Digital Audio Help Achieve True Attention
With fractured attention in the mobile economy, marketers are constantly seeking an edge to stay relevant for an informed audience-base that demands personalized and relevant content. Digital Audio as a medium offers Brands a unique way of engaging with their audience through content that is contextual to their behavior and off screen, away from distraction. Rising numbers in digital audio consumption make it imperative for brands to re-think their traditional channels of meaningful engagement.
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|
10:00AM
|
Storytelling in the era of Big Data
How can data help create stories?
|
|
|
10:20AM
|
Building brand through Storytelling to drive Commerce
Content consumption by kids will always be a debatable issue.
|
|
|
10:40AM
|
Content Marketing in B2B2C Environment
How to create content for different stakeholders?
|
|
|
11:00AM
|
Working Coffee Break
The shortest Coffee Break you will ever see
|
|
|
11:20AM
|
How Techmagnate leveraged Quora for content marketing for the #1 NBFC in India
|
|
|
11:40AM
|
Gen Y & Gen Z
Core difference between the two audience and implications for marketers
|
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|
12:00PM
|
Panel Discussion
Challenges & Barriers of Content Marketing for Brands: How to overcome?
|
|
|
1:00PM
|
Lunch Break
The only time you will get to network
|
|
|
1:45PM
|
Panel Discussion
How can brands think & act like publishers? Is there any need to do so?
|
|
|
2:40PM
|
Content Marketing B2B or B2C. Cross leveraging channels, content and engagement.
Learn how B2B Content differs from B2C Content
|
|
|
3:00PM
|
Marketing at Confluence of Storytelling & Automation
|
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|
3:20PM
|
Content Creation: In-house Vs. Outsourcing
When should you produce content In-house and when is it advisable to Outsource?
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|
3:40PM
|
Coffee Break
Another quick break
|
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|
4:00PM
|
CMS Asia Awards Felicitation
|
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|
4:20PM
|
How UGC can change product proposition
|
|
|
4:40PM
|
Content Marketing Measurement
Most of the brands fail to measure the ROI of Content Marketing efforts. How can we address this issue?
|
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5:00PM
|
Content for Experiential Marketing
|
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|
5:20PM
|
Closing Remarks
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